Experiential concept design is a multifaceted approach that integrates user-centered principles, storytelling, multi-sensory engagement, and immersive environments to create meaningful and memorable experiences
NEIMASITAWI CONCEPT is a creative concept consultancy specializing in experiential concept design; offering researched, visual and experiential storytelling. We partner with your team to craft unique, authentic experiences that resonate with global luxury audiences.
WE ARE NOT A BRANDING AGENCY
WE ARE NOT AN EVENTS PLANNING COMPANY
We are not an events planning company or a branding agency. We do however work with both and are excited to meet with and inspire the team you are curently working with. We offer scalable, creative inspiration and brainstorming support to brands, luxury houses, marketing teams, event planners, and corporations aiming to establish or elevate their premium brand messaging through tangible, visual messaging and real-life touchpoints.
WE ARE EXPERIENTIAL CONCEPT DEVELOPERS;
WE ARE YOUR FIRST STEP IN THE PLANNING PROCESS.
Please think of us as your project's idea generator, authenticity partner, and overall concept source. Our projects include: set design, event inspiration, photshoot styling, off-line engagements, investor dinners, corporate gifting projects, pop-ups, hotel-restaurant launches or exhibition spaces to name a few.
We explore the deep values of the project and conduct academic-level research into the nuances and history that make up the DNA of your company. Our goal is to save your team time and money on misalignment, and rework after futile brainstorming sessions that lead to diluted versions of your message. By working with your existing team we help jump-start the planning and programming process and provide your team with a strategic concept, a clearly outlined creative vision and key implementation protocols. Trust us, your event planners will thank you!
WE DO NOT REPLACE YOUR EXISTING TEAM, WE MAKE THEIR JOB EASIER AND MORE EFFICIENT
In-house and external events teams are often swamped with tactical and operational coordination. Many times, they have a tremendous local capacity but may miss the mark on addressing a broader audience seeking a more nuanced, elaborated experience. Equally, they may not be specialized in luxury markets or have experience serving the luxury consumer. They may have great ideas but perhaps lack the corporate insights and acumen needed to balance competing KPIs, and the need to extend solutions accross various events; keeping costs low but maximising the unique impact of the experience.
We know exactly where and how to cut corners, having a delicate eye for innate luxury rather than a straightforward 'bling-bling' copy and paste approach that often becomes the default strategy. We see the luxury consumer as a connoisseur. And if they are not yet connoisseurs, that is their true desire. We made the education journey into timelessness and luxury lifestyle pleasurable and unforgettable not didactic and academic but we also avoid ‘cheap thrills’ and gimicks.
This is where the NEIMASITAWI team steps in. Your event planners are skilled professionals working to interpret your project or product and find ways to communicate with your target customers. What we do is support them in the initial concept development stage. We dig deep into the company's soul, extracting the essence of its voice at the molecular level.
BUT WHAT ARE YOU REALLY GETTING?
-Our Business Acumen-
Our consultants have advanced business degrees with Neima herself having an MBA in stetegic marketing and many have experience working in global corporations and running small businesses. We understand commercial objectives, competing KPIs, target marketing, forecasting, and budgeting. We get it. You want to have maximum returns on your investment in this project or event.
-Our Creative Genius- We are creative dreamers. We are a team of designers with experience designing for and in the global markets across Europe and Asia. We seek to authenticate our ideas via our vast global network of seasoned creative technical consultants, artists, curators, theater experts, writers, musicians, chefs, and dancers.
-Our Luxury Connoisseurship- Our founder and teammates are luxury connoisseurs themselves, with deep insights into the emotional needs of the luxury market. We offer a comprehensive understanding of what your brand needs to succeed.
WHO IS RUNNING THINGS?
We are advanced-degreed business managers, MBA’s, international professionals who have spent long periods living abroad, multilingual experts in a variety of geographic markets, luxury designers, lifestylists, bon vivants, and connoisseurs.
WE ARE YOUR LUXURY CUSTOMER
Through an extensive network of partners, we focus on helping luxury, lifestyle, and hospitality brands refine customer touchpoints, elevate client engagement, enhance experiences, and improve the overall experience of their audience.
